About me

Hospitality-trained. Detail-obsessed. Chicago-based.

Born in the San Francisco Bay Area, now at home in the Midwest. I spent 10+ years in hospitality before I fell for design, creating memorable nights for guests, speaking to big rooms and solving problems on the fly.

Today I bring that same eye for elegance, detail and visual balance to apps and websites.

James Frederick Timms smiling

What I bring

Ten years of reading the room, now in pixels.

Guest-first thinking

I notice the small frictions people feel but never mention, and design them out.

Research to prototype

Interviews, personas, flows and usability tests, so every screen earns its place.

Polish that converts

Editorial type, considered color and clean builds in HTML and CSS.

Experience

Frederick Luxe DesignFounder & Lead Designer · websites and campaigns for wellness brands
Present
DesignLabUX/UI Design · capstone: Best Seat in the House
2023
HospitalityGuest experience, public speaking and problem-solving on the fly
10+ years

Skills

UX research Information architecture Interaction design Visual design Prototyping Usability testing Branding Web design HTML & CSS

Off the clock

You’ll find me on the dance floor, catching flights or giggling at a comedy show.

Currently learning Spanish, poco a poco
Personal quest Three stars on every Mario Kart Grand Prix
Ongoing research The best espresso martini in every city

How can I make your experience unforgettable?

Let’s talk